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Paying To Get The Top Slots In The Results List

Author : John Chambers   Top Author

Submitted : 2010-10-26 02:13:38    Word Count : 681    Popularity:   8

Tags:   online marketing sydney, seo australia, seo, internet marketing, search engine ranking, search engine optimization

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Presenting as a challenge is choosing relevant information from the essentially endless Web, bearing in mind that even the largest search engines will constitute only less than 20 percent of all the pages in cyberspace. If both the search engine and the Web directory are used for searching, how are they different?

For search engines like AltaVista, a collection of data sites is assembled without outside control by seeping through all the links they come across in the Web and marking out noteworthy pages. People are the ones maintaining Web directories like yahoo, and a few search engines make use of a good mix of the two techniques.

Complexity is part of Web searching and this is due to a lot of reasons. Strengths, weakness and quirks are present in each search engine.

Based on various groups of priorities, the response is formulated. Classification of Web pages containing the keywords is one of the determinants that search engines consider. The nearer the found keywords are to the top of the Web page, the higher they go in the resultant list.

There are incidences where Web authors will spam the search engines by designing pages with exaggeratedly repeated keywords and this is due to the prioritizing principle being followed that the number of appearance of the keyword affect their position in the return list.

But there are lots of other considerations affecting the way search engines weigh the sites that appear in their lists. Search engines also deliberately increase the value of pages in terms of hierarchy in the list by means of Meta tags, which are lines of HTML code bearing information that is not visible to the searchers.

It is possible to emphasize certain words or phrases in your page more than the rest with the use of keywords tag, a popular Meta tag. Different search engines have different responses to this approach because some will respond like Hotbot and Info seek, while others will skip it like Lycos.

To spare themselves from the agony of repeating words on the Web pages over and over, companies use paid links so as to spam their pages to the search engines.

All they need to do is pay and their Web page goes to the higher position in the list. By typing in the word books with no other modifiers, the first site in the search results is a well known online bookseller.

It will also be seen in the accompanying description of the Web address that the online bookseller pays 50 cents every time someone clicks to visit the site.

With regard to extent, AltaVista will top the charts with more than hundreds of millions of indexed Web pages. Failure to assure search returns poses as a problem for this site despite its exemplary interface.

Bring out its most developed search technique and it still will not measure up. There are three ways by which your search can be done, Boolean search parameters with a little twist, prioritizing keywords, and specifying searches by date.

Next to be described is the Google search engine which uses a technique wherein the only results displayed are those that match the text keyed in the search field, which most search engines do not utilize What the linking pages say about it is also noted. Web caching is another efficiency tool of Google's Web page, wherein the search engine stores copies of the Web pages that it links to.

The 'I'm feeling lucky' option on the main page of Google is another hallmark of its versatility. If you have simple searches, like company names, Google believes it has a technique of identifying the relevant results first in order to allow its users to skip the combined list of relevant and irrelevant info and instead go directly to the first site Google itself finds relevant.

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